Have you ever wondered what different terminology means? Here is a brief description of our most questioned terms…

Screens:
The simple definition of a screen is when a “solid” is converted into a “pattern of dots” to make it appear “lighter”. We recommend using 50% or lighter for Thermography. Here are some examples of screen percentages:

Reversing Type or Logos:
Part of a layout is “knocked out” so that certain text (or artwork) is emphasized using the paper instead of the ink, etc. Below is a sample illustration of how “reversed” type appears versus “regular” type:

Close Register:
When two or more INK colors are “touching”, or so carefully placed together that moving them 1/32nd of an inch in any direction would make the job out of register, and therefore unacceptable. Example of Close Registration:

Combination Close Register:
When FOIL and INK colors are “touching”, or so carefully placed together that moving them 1/32nd of an inch in any direction would make the job unacceptable. Notice that combination close registration is between FOIL colors and INK colors. It is more expensive than regular close registration due to the fact that two different printing processes must be synchronized to fit together.

Bleeds off Top and/or Bottom:
Bleeds will be charged if the printing runs off the top or bottom of a horizontal business card. When printing goes off the top or bottom of a card, it can only be printed “2-up” instead of “4-up”. This means we’re running 2 business cards (instead of 4) per sheet of paper.
Bleeds off Three Sides – When the INK is bleeding off 3 sides of a business card.
Bleeds off All Sides – When the INK is bleeding off all 4 sides of a business card – it is known as a “Full Bleed”.